Feel free to shoot with a standard smart phone, such as iPhones, Samsung, etc., they work perfect for these type of shots. If you have a DSLR and have more experience with photography, then feel free. Though absolutely not required.

Avoid glamour photos, school portrait style, and over filtering. But don’t let that stop you from being creative, thinking about light, composition, and context is good (sitting on a bike, etc). Aim at producing a photo that you’d be happy with personally as well.

The design/artwork on the shirt is important in our brand, However, we are also interested in a meaningful shot of the “person” in the shirt, not just the shirt on the person. Shoot so one can see the design on the shirt—but equally as important is to aim for a visually interesting candid photograph. Okay to partially see the graphic in some cases (70% to 80%) if the photo is a keeper.

Parks and Nature 
Picnic tables, park benches, hiking trails, trees, bridges, logs, creeks, rivers, oceans, bicycling trails, paths, woods, sunset, vista, dogs, farms, animals, and many more.

Home Environment
Use your home, front or back yard, patio, pools, cars, barbecues, swing sets, gardens, fences, pets, and many more.

Urban Lanscape
Brick walls, murals, streets, alley ways, wooden fences, corrugated metal, pillars, interesting windows, stairways, and many more.

Happy Shots
Shoot with someone showing cheerfulness, joy, smiling, excited, laughing, etc.

Action Shots
Being engaged in an activity like hiking, riding a bike, sports (kicking a ball, etc), jumping on the bed or trampoline, dancing, and mabny more.

Serious Shots
Deep in thought looking at the sky, sunset vista shot, sitting on a couch reading a book, painting, leaning against a car in the garage, proud, intense, playing an instrument, and many more.

Thoughts on mood: Combinations of the above categories work well too, so don’t feel pressured into one, these are just ideas. Just have the model be themselves during the activity, and shoot even when they are not expecting it, sometimes those are the best for lifestyle shots.

• Avoid harsh light, shoot in the mornings and evenings when possible, though not required.
• Be mindful of what's in the background, that it doesn't take away from the focus of the model.
• Think of where the model is positioned within the photo frame. Try different angles, try facing front, or at 45 degree angles from the left to the right, or an up or down shot.
• A model looking directly into the camera isn't the only way to go, though in some cases they look good too. We'd recommend trying both!
• Avoid shooting in other stores.
• Consider distance when shooting: 1) Close Up 2) Mid Range 3) Long Shot. Just a starting point—sometimes they fall in between these and that can work well too.
• Avoid having other brands (where logos are visible) mixed in with our apparel. Branded hats in particular. Though non-branded hats are fine.
• No sad or angry shots, though we realize that’s obvious in this context—but had to note it just in case.